About Flooring America, Great Falls

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 Who We Are

Dan has been in the flooring trade in Great Falls for over 40 years.  What makes his career worthwhile is that he is supported by his wife Carolyn and the store staff.   Dan and Carolyn have 2 daughters and 8 grandkids.   In the store Dan works in concert with Jerry Traxinger, his business partner of 22 years.  Jerry is Montana Air Guard vet of 35 plus years.   Kelsi Giles is a long term staff member.  Her experience and her design degree help to bring stylish projects to customer’s homes and businesses.   The newest member of the store is Mariah Stockton.  Mariah while personable is dedicated to accuracy in design and estimating.  As a group they can take on almost any project successfully!

 We Know Commitment

At Flooring America in Great Falls, MT, we’re committed to providing expert flooring solutions for every space. From home renovations to commercial projects, our experienced team specializes in offering top-quality flooring services and products. Whether you need a custom design consultation in-store or the convenience of an in-home appointment, we’re here to accommodate your needs—even with evening availability. With extensive expertise in residential, commercial, and builder markets, we deliver flooring solutions that match your lifestyle and budget. As part of a 500-store national network, Flooring America offers competitive pricing on carpets, hardwood, vinyl, and more, backed by industry-leading warranties.

 Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Flooring America has in house like-minded business partners.  Pat Thomas of CleanWay Carpet Care focuses on the carpet cleaning service using state of the industry truck mounted cleaning equipment.   Alisa Herodes is the owner and designer for Dimension Cabinetry.  Her specialty is residential new construction and renovation.  On occasion she will complete condo projects and light commercial jobs.  Rachel Campbell is the force behind Hopper & Ro.   Hopper & Ro features Benjamin Moore paints along with sundries and Grabber Window Blinds.  Rachel is also a degreed interior designer.  So more than floors, it’s a finished project under one roof.

We Are Dedicated To Giving You The Tools To Grow Your Business!

It’s tough being in business for yourself in home services.  That’s why I have worked so hard to bring you an entire coaching system to help you get more customers. But more than that: a program to help you build an ideal business that gives you a fantastic lifestyle.

And it’s why we partnered with Jim Augustus Armstrong...

About Jim Augustus Armstrong

Founder, Home Experts Alliance International

Jim is a sales and marketing expert and business coach to the flooring industry. He’s the Marketing Mastery columnist for Floor Covering News, and he produces and co-hosts the FCNews Marketing Mastery Webinars.

He is the President of Flooring Success Systems, and is the author of three books for business owners.  He has spoken at all the major industry events, including TISE, Coverings and Domotex.


Jim specializes in providing business owners with proven marketing and business systems that generate enormous profits and create freedom and walk-away power.

His coaching clients get fantastic results in any market and any economy.



Now, through HEA, he is making his expertise available to the entire home services industry.


PLUS you’ll hear from Jim's sphere of associates who are experts in marketing and business building from both inside and outside the home services industry.

HEA is an opportunity for you to take advantage of Jim's expertise, and for you to associate with top achievers from inside and outside our industry. It is designed as a "mastermind group" on sales, marketing, business building, personal development and success for home service pros.

Don't wait or hesitate to become a member in Home Experts Alliance!

4 Ways Flooring America Will Make Your Life Less Stressful and More Profitable!

1.  We make you look like a rockstar for referring us!  We have invested thousands of dollars in a system of “World Class Service” where YOUR CLIENTS are treated like royalty!  Your clients will LOVE YOU for referring us!

2. You and your referrals are protected by my 100%, Iron-Clad, Quadruple Guarantee:

Adore Your Floor Guarantee.  You will love your Room to Explore floor, or we will replace it. See store for details

Limited Wear and Performance Warranty.  This warranty covers the repair or replacement, as applicable, of that portion of your Room to Explore flooring affected by wear conditions or performance failure.  See store for details

Limited Lifetime Installation Warranty.  This warranty guarantees the quality of installation of your Room to Explore flooring by our installers.  See store for details.

Installer Professionalism Guarantee.  Our installers are neat, clean, well-groomed, well-spoken and professional.  You and your referrals will receive the highest-quality installation in the business.  And after they’re finished, they will leave the home as neat and clean as when they arrived!

3.  Sales & Marketing expertise!
Through Home Experts Alliance, you'll gain the coaching, tools, strategies and ideas for marketing "smarter," and eliminating the "big dumb marketing" done by so many businesses. And we'll put you on track to transform your business into an ideal business that gives you the lifestyle you want and deserve.   

4.  We focus on what's important to YOU!
Unlike other flooring contractors you may currently be working with, our main focus is assisting you, and giving you concrete, hands-on tools to bring more clients into your business right away.

Once you get the “Dan Ginnaty Treatment,”
you'll move me up to #1 in your contacts!

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